[los Angeles? ]: Beetleboards of America, 1972. Item #1784
12 3/8” x 12 3/8”. Side stapled thick card leaves. 4 unnumbered leaves printed both sides. Very good: front cover with dustsoiled margins and a small patch of ink spotting along the top, light edgewear that is heavier at corners, a few light creases. A colorful creation pitching the idea of Charles Bird's use of Volkswagen Beetles, vividly painted with applied corporate logos, to target college-age consumers. A step by step description of the process is included, along with examples using Coca-Cola, Levi's, Kleenex, Carnation, Gallo wine, Kodak, United Airlines and more. As of 1978, there were around 5400 Beetleboards in 200 cities in the United States. The program existed until 1984 and as of June, 2017, Bird hoped to publish a book about the program. OCLC and internet searches turn up no copies. This item is offered by Langdon Manor Books, LLC, antiquarian booksellers. Please do not hesitate to contact us for additional information and/or photos and we will respond promptly. We package our items carefully, ship daily, and have a no hassle returns policy--your satisfaction is guaranteed. We are members of the Antiquarian Booksellers' Association of America (ABAA) , the International League of Antiquarian Booksllers (ILAB) and the Independent Online Booksellers Association (IOBA) and adhere to their rules of ethics.