Honolulu, T.H. The Hawaiian Gazette Co, 1906. 6” x 9 1/8”. Stapled wrappers. pp. . Very good: wrappers with moderate wear, rear wrapper with numerous soil spots; scattered dust soiling and most leaves with minuscule speck of soiling at the far edge.
As part of a slowly moving campaign to market Hawaii to mainlanders and others, Honolulu held a motorized floral parade on Thanksgiving Day, 1904. It was the brainchild of the Hawaiian Promotion Committee which was formed in 1903 and brought together the territory's chamber of commerce, merchants' association and other leaders to promote trade and travel. Considering the first automobiles arrived in Hawaii in 1899, it was an audacious undertaking. 18 vehicles participated and competed for three prizes. It was a huge success and garnered the hoped-for press.
This is a rare photo book documenting the second floral parade. While “[second edition]” is written on the title page, it refers to the fact that this was the second not-quite-annual parade, as promoters in 1905 decided to move the event to Washington's birthday on Febuary 22, 1906. The book begins begins with a one page detailed description of the parade where, “from early morning there was the tooting of horns of the motor wagons, and the whir of wheels as some four or six in hand, elaborately decorated, went whirling up street . . . then a bevy of pa-u riders, with flying skirts in rainbow colors would dash by, and a yelling crowd of cowboys would follow in swift pursuit of them along the streets.” There are 29 images of the event. In addition to seeing many heavily decorated cars there's a shot of a huge float with students from the Kaiulani School, more than one of the Pa-u riders, and two of Kamaka Stillman, the important female Hawaiian genealogist and authority on oral chants.
OCLC locates one copy, at the University of Hawaii.
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