The Great Book Of New Education! “Human Side Of A People And The Right Name” . . . [Cover title].

New York, New York: Ne*ro Youth [Magazine], [circa 1941]. 8½” x 5½”. Single sheet, folded, printed all four sides. Pp. [4]. Very good: tiny staple hole; moderate vertical crease; edges lightly toned.

This is an illustrated promotional flyer issued by the publisher of a rare Black periodical. The flyer was distributed by the publisher of Ne*ro Youth which was established in New York in 1940 and purported to be the mouthpiece of such organizations as the “National Organization of Ne*ro Youth,” the “Afro-American Consumers Economic Union,” the “Afro-American Institute of Research, Technology and Culture,” and the “Black Legions of the Nile.” The magazine's founder, Samuel W. Daniels, had established the Pan African Reconstruction Association in New York in 1934, to rally African American support for Ethiopia when Italy was preparing to invade the nation. Ne*ro Youth itself, per OCLC records, is quite rare, with only a few known copies spread among four institutions.

The flyer's main promotion was for an oft-cited book on the disparaging use of the word “Ne*ro,” Human Side of a People and The Right Name, by Raphael Philemon Powell. The book was published in 1937 by Powell's own publishing firm, Philemon Co. The flyer includes a two color illustration of the book as well as a review and announces “THESE QUESTIONS SETTLED! – First Time in History! The FIRST Book which gives a New Concept of the Race!” It touts the book as an “incomparable production. Men who wish to keep the race in ignorance did not want this book printed; but now that it is published, they seek to control it so as to keep it out of the hands of our people.”

A rare marketing effort for an important African American volume by the publisher of a Black youth periodical. OCLC shows no holdings. Very good. Item #7136

Price: $500.00